WOW – Advertising Art Director Tony Clements

Be yourself, be original, be different, be nice. When commissioning imagery for advertising I normally have a very strong idea of the sort of image that’s needed, that’s why it’s best to develop your own style and be unique. Also get with a good agent, as time is always an issue I would always search by agents sites rather than looking around individual ones.

 Tony Clements 2012

Freelance Senior Conceptual Art Director – Advertising

Studied: BA Visual Communication at Birmingham Institute of Art and Design

Tony Clements is an award winning conceptual art director with over 14 years experience in advertising agencies including Saatchi & Saatchi, VCCP, Bates Dorland, Proximity and Rapier as a conceptual Art Director. His most recent ad for O2 (giant bubble tap) was voted most liked TV ad (Campaign May 2012).  He commissions photographers and illustrators for work ranging from TV animation through to posters and digital.  Clients include O2, ProPlus, Land Rover, VW, Lexus, South Eastern Trains, Royal Mail and Easyjet.

Check out Tony’s amazing work here:

Want to hear more from Tony: @_TonyClements

See all WOWs – Words of Wisdom HERE

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